Chapter Thirteen
August 31, 2008
· Filed under Reading Notes · Tagged IMC, Marketing
- Integrated Marketing Communications: (IMC) Revolutionizing the world of mass-marketing. Today, more specific messages are being sent to smaller groups of people. Organizations seek information about consumers so there is a constant flow of information between the two.
- It is important to send one clear message in an IMC campaign as to not confuse consumers. However, PR can at times send a slightly different message in order to bring up an issue that would make buying the product necessary.
- Public relations, advertising ans marketing work together. However, where advertising and marketing focuses only on the consumer public, public relations focuses on all publics.
- The four P’s of marketing are: Product, price, place, promotion where PR comes into play at promotion.
prprofmv said,
September 1, 2008 @ 7:44 pm
Good job.
It’s OK to have one blog post (3-5 ideas) for BOTH readings. But since the other one is more of a response, this works out nice.