BB Reading Assignment 2
What PR is not
This blog post is saying more of what chapter 13 harped on in our class textbook: PR and marketing are different but they work together. PR focuses on many publics while marketing focuses only on the consumer.
I think the idea of trying to define PR by describing what is is not is a good idea, in theory. It started out working fine but then became confusing to me. In some definitions the author, Bill Sledzik, would acknowledge how PR helps this aspect or how the other aspect is a subset of public relations. For example, the author admits “Sales people often benefit from the good works of public relations people… And because sales people are the organizations front-line storytellers, it behooves PR to understand their needs and to support them in the efforts.” It seems to me that PR is much too integrated into many of the communication aspects of an organization to try and pull it out of contexts and define it. Sure, PR is not simply marketing, but it’s unfair to deny the fact that the two are very much related (and are even more successful when they are).