September 18, 2008
· Filed under Reading Notes · Tagged Controlled and uncontrolled media, Meetings, News releases, Planning, Special events, Tactics, Websites
- Controlled and uncontrolled media channels are equally beneficial and potentially harmful. “Controlled media ensure precise messages, whereas uncontrolled media are less expensive and offer stronger credibility” (pg. 275).
- Generally, different situations and publics require different tactics. However, some traditional tactics can be applied to different types of publics. A few of these tactics include, face-to-face meetings, websites, special events and news releases.
- Implementing the tactics in one’s PR plan is the most important part of the planning process. They should be executed with extreme care.
