Musings of a PR Professional

Chapter Thirteen

  • Integrated Marketing Communications: (IMC) Revolutionizing the world of mass-marketing. Today, more specific messages are being sent to smaller groups of people. Organizations seek information about consumers so there is a constant flow of information between the two.
  • It is important to send one clear message in an IMC campaign as to not confuse consumers. However, PR can at times send a slightly different message in order to bring up an issue that would make buying the product necessary.


  • Public relations, advertising ans marketing work together. However, where advertising and marketing focuses only on the consumer public, public relations focuses on all publics.
  • The four P’s of marketing are: Product, price, place, promotion where PR comes into play at promotion. 

Trackbacks & Pingbacks


  1. * prprofmv says:

    Good job.
    It’s OK to have one blog post (3-5 ideas) for BOTH readings. But since the other one is more of a response, this works out nice.

    | Reply Posted 9 years, 9 months ago

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