Musings of a PR Professional

Chapter Twelve

  • Crises can always be avoided. There are usually warning signs that people either don’t see or choose to ignore. As the book states, “The best crises are those that are averted” (p.403).
  • It is extremely important to have a plan for crisis communication ahead of time. This plan will help to minimize the harmful ramifications of the situation by allowing the organization to deal with what is going on effectively.
  • Crises are not all the same. Crisis communication plans should be falexible and crisis managers should be open to change if it is necessary.
  • One should always evaluate how the organization dealt with the crisis. It it essential that organizations learn from the strenghts and weaknesses of the plan and make changes to be better prepared next time.

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