Musings of a PR Professional



Sugar-coating in PR

Two days ago, Lois Paul wrote a blog post analyzing the way Yahoo!’s creator and CEO stepped down from his executive position. What Paul talks about is very relevant to Tuesday’s class discussion when we talked about how sometimes it’s okay to tell the truth even when the truth is (far) less than perfect, and often it’s better to be blunt than try to spin it positively. Go check out Paul’s post, it’s a great real-life example of what we were talking about.

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Comments

  1. * prprofmv says:

    That was a powerful teaching moment in class…. I hope I got the point across clearly! 🙂

    | Reply Posted 8 years, 9 months ago


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