Musings of a PR Professional

Good PR Example: Fun & Fit as a Family

The Food Network is almost perpetually on in my room so when I was watching it the other day, a promotional commercial for a two day interactive seminar called Fun & Fit as a Family. Fun & Fit as a Family is presented by South Beach Diet and it features Kellogg’s Kidz Kitchen as one of five destinations that promotes healthy eating and lifestyles. Each destination features a different type of activity and different aspect of healthy living. At destination one you explore a garden that grows year-round, at destination two you can sample healthy snack foods, destination three is an obstacle course where you can learn how to track your heart rate and the calories you burn, destination four gives you the opportunity to cook healthy meals, and destination five is the Kidz Kitchen where families get to watch famous Food Network chefs demonstrate how to cook good-for-you meals.

This is great PR for South Beach Diet. As our society becomes more and more weight-obsessed there seems to be anew diet coming out of the woodwork every day and more often than not, these fad diets get a bad rep. Either they don’t work, or they’re too expensive, or they’re unhealthy, etc. etc. South Beach Diet is one of the better known fad diets (albeit it has enjoyed the spotlight longer than most others) and as such is plagued with these assumptions. However, by partnering with Food Network and bringing this seminar to life, it sends the message that South Beach Diet is healthy and not only that, the people behind the diet actually care about the well being and health its users and about society at large.  By being associated with a famous entertainment television network as well as the chefs, South Beach diet gets a huge credibility boost. It sheds the light on the diet that it is okay to follow (it’s healthy and effective) and that it is good food because it is associated with the great Food Network chefs who constantly create delicious meals on-air.

Kelloggs seems to have piggy backed with South Beach Diet in this endeavor and therefore enjoys the same benefits South Beach Diet does.

Music makes the world go ’round

I have kind of been tweeting about this a lot in the past couple of days, but I was thinking about it last night (when I should have been reading chapter after chapter for other classes) and decided it was definitely worthy of an entire blog post.

The other day I was catching up on my blog reading and came across Cheryl Harrison’s (tiwtter) two blog posts about two radio shows she had done recently. On one she was a guest DJ and on the other is is actually her own show that comes on every Sunday from 9-11 pm that she calls the Before School Special. Both of these posts are good PR for a number of different things.

First, good PR for CD 101 (the station on which she was a guest DJ):

  • People following her blog (like moi) are immediately exposed to the radio station and what they have to offer. After reading her blog post about it and listening to her guest segment I went on to surf around CD 101’s website to find out what they’re all about and what they had to offer me. I liked the music she played and as such was motivated to (and have) revisited their site several times to see what they’re playing and what people are talking about up in Columbus where the station is centered.
  • Also, she gave her readers the opportunity to listen to her segment which not only exposes them to the radio station, but also that anyone can be apart of their DJ world through segments like Cheryl’s. This interactive element of guest DJing sets CD101 apart from other stations and makes it more personal sending the message that this is a radio station for you.

Second, (more) good PR for Twitter (the Before School Special):

  • Again, she included an audio of her  show in the blogpost she wrote about it and those that listened to hear that she is actually taking requests for songs directly from tweets people are @ing her on Twitter. While this may seem like a really straight-forward and easy way to take requests, I would have neverthought about radio stations using Twitter in a million years. Maybe that’s just me being close minded but when I heard her doing this, I really loved the idea. Using Twitter for this is so easy- it’s quick, easy to keep track of, and relatively inconvenient. So, people are exposed to yet another way Twitter is extremely applicable today.

Finally, good PR for Cherly Harrison and the Before School Special:

  • I’ve been tweeting and now blogging up a storm about how much I enjoy her radio shows. So she and the Before School Special being gettingPR via, if nothing else, word of mouth and the message exposure my little hole in the wall blog and Twitter account have been doing.

Cheerleaders for Social Media

As I’m sitting in class on Twitter, I saw a very interesting tweet come up on my feed from Kipp Bodnar (blog, twitter) who was actually retweeting Chris Brogan (blog, twitter) who found a very, very useful blog post about how to get, not only your bosses, but anyone and everyone to take social media seriously. People need to see that the online community’s voice is growing and becoming more and more pertinent to organizations and companies every day. It’s a compilation of about 20 or so sites (blogs, videos, etc.) championing social media. (Brogan is actually featured as one of the links on the post as well).

Many, many times last semester we talked about how important it is to crunch those numbers to prove to management why PR is essential. Now, this blog post comes along and does the same thing for social media… FINALLY. Here are a couple of my favorites from list:

Check them out! And please return if you ever feel like you’re lacking the motivation to keep up online.

Honey, I’m home!

Last night was our first PR Stakeholder class of this semester when we actually started to delve (back) into the world of the Internet and social media as it relates to PR. I had gone on a mini-haitus, you could say, over winter break and honestly, I really wish I hadn’t. While I am finding it pretty easy to jump back in (the online monitoring report exercise we did last night in class went pretty well, if I do say to myself), I feel like there’s so much I missed and I’m reallyhoping I didn’t lose my knack for blogging!

When I began this blog last semester in Dr.V‘s PRinciples class I didn’t do a post like I’m about to, though in hindsight I really wish I had. So, no time like the present right? I dedicate this post to the goals I have for myself for this semester (and on). I have two that I really want to focus on:

  1. Be more creative. I talked about in class about how I was worried about being bold in PR, when Dr.V pointed out a postI wrote last semester about my desire to start blogging with more pizazz. So, I want to remove my foot from my mouth and vow to start thinking outside the box, not only here but when coming up with PR strategies as well. I want to wow readers and prove to potential employers that I can problem solve in innovative and creative ways.
  2. Be the best writer I can be. I want to learn how to master all, yes all, of the different writing styles and be able to call upon those different styles depending on the situation. Right now my writing style strength is definitely scholarly (thank-yooouu every academic class I’ve ever taken) so I want to hone my other skills, such as the succinct and attention-grabbing writing style used for news releases. I want to prove that I am adaptive.

So there they are, for everyone to see. Maybe you can help keep me on point and let me know how I’m doing throughout the semester. Here we go…