Musings of a PR Professional



The Beginning: Working to improve Safe Harbor’s communication

Safe Harbor is a domestic violence shelter that serves Greenville, Anderson, Pickens, and Oconee counties. In addition to their shelters, Safe Harbor has a 24 hour crisis line and provides counseling, legal advocacy and transitional living arrangements for women starting a new life. And all of these resources are free.

This semester our public relations class is teaming up with Safe Harbor to help improve their communication strategies. In order to get a better understanding of Safe Harbor and what we would be able to help them with, Samantha Tucker, Director of Development and Julie Meredith, Director of Volunteers and Communication came and spoke with our class.

If asked, I’m sure people would overwhelmingly support the cause to end domestic violence and offer shelter to those who have fallen victim to it. However, after listening to Samantha and Julie, it is clear that the social stigma surrounding domestic violence is a huge obstacle that Safe Harbor faces every day. It is hard to rally the public around an issue that is rooted in shame, so they need help raising awareness and raising funds for their organization (and clearly these two needs go hand in hand).

So, keeping these goals in mind we were given the opportunity to ask Samantha and Julie questions about Safe Harbor, their communication strategies now, and how they could be improved. After this discussion and armed with information, our class has come up with 3 ways that we will be able to help Safe Harbor increase awareness about domestic violence and their organization and raise funds. These three projects are:

  • Two videos. One will have the goal of raising awareness about Safe Harbor and will target potential clients of the shelter. The other will have the goal of fundraising for the organization and will target potential donors.
  • A plan for improving their social media practices and Safe Harbor’s website.
  • A PR/marketing plan for how to spread the word about a charitable fashion show being help for Safe Harbor in February. Designing useable marketing materials, such as fliers and invitations, will also be included in this project.

I, with two other women, will be working on the video project. It is my sincerest hope and intention to give Safe Harbor, at the end of this semester, a meaningful, well thought out, and professional quality video. I think it will be challenging, but if working to prevent domestic violence isn’t a challenge worth facing, I don’t know what is.

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  1. Safe Harbor Update « Musings of a PR Student pingbacked on 6 years, 8 months ago

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