Musings of a PR Professional



Safe Harbor Update

Looks like it’s time for another Safe Harbor update! As a class, ee have a number of things in the works at the moment for this organization, and I am involved in two of them. The first is the Pepsi Refresh grant that I blogged about a few weeks ago.

We are working together as a class on winning the $25,000 grant. Last week in class we worked together to create a list of audiences that we will reach out to in order to gain votes for our cause throughout November. We also determined what media channels we would use to reach these different audiences. We decided to use:

  • Email list-servs that we have access to
  • Safe Harbor’s list of emails that they have access to
  • Our own and Safe Harbor’s Facebook and Twitter accounts
  • Our own personal contacts that we can communicate with in person and online
  • News publications in the upstate
  • Clemson’s newspaper The Tiger
  • The Clemson.edu website

Knowing this, we determined what type of press materials we would need to best reach each audience. So, yesterday in class we split up into groups and actually wrote these press materials and are now just waiting until November to tweak these and start sending them out!

The second thing that myself and two other women in my class are working on for Safe Harbor, something I mentioned briefly in a previous post, are two videos for the organization. One video will aim to raise funds for Safe Harbor and the other will attempt to raise awareness about the organization.

We developed a project proposal to outline what we plan to include in each video. The fundraising video will most likely include people talking about how easy and rewarding donating in as well as what different dollar amounts could mean for Safe Harbor. The awareness video will focus on testimony from a victim of domestic violence that has been saved by Safe Harbor. In the proposal we also included how we will dispense these videos to the public. We plan to put the videos on YouTube and market them through Safe Harbor’s blog, Facebook page, and Twitter.

Now, we are just waiting to hear Safe Harbor’s feedback and beginning to get started on outlining story boards so we know exactly what footage and materials we will need for the videos.

So- here we go!

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