Musings of a PR Professional



Chapter 6: Building Trust Through Transparency

Is Safe Harbor a fortress, transactional, or transparent organization? Well, let’s see.

Fortress: Organizations that do what they can to keep their secrets in and the world out.

Transactional: Organizations that only interact with the public for monetary purposes- they provide them with money and that’s it.

Transparent: Organizations that let the distinctions between inside and outside the organization blur, are straight forward, and open to outside ideas.

So, I don’t think that Safe Harbor a transactional organization because they interact with the community in meaningful and enriching ways. For example, each October during domestic violence month Safe Harbor hosts a candlelight vigil to honor those who have passed away from domestic violence. That’s a lot more than just asking for money! On the other hand, I would not go so far as to say that Safe Harbor is a transparent organization. They don’t put out there how much money the spend each year, how many volunteers they work with, how many people they help, and more, which could be endearing or useful to the public. This may be due in part to the very sensitive nature of the issues they deal with, or it could be because they are afraid to lose control. Either way, their transparency is prohibited. Therefore, I think that Safe Harbor is a fortress organization, if I have to pick one of the three.

But, Safe Harbor is doing everything in their power to move away from this idea that organizations can only function efficiently if they value privacy and control. They are beginning to work with social media to open themselves up to conversations about domestic violence and the people that are willing to help them disseminate their messages. Safe Harbor has realized that it is time for them to change, and it will be a long, challenging process. But, it will be worth it in the end.

 

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