Musings of a PR Professional

Chapter 11: Governing Through Networks

This will be my first time offering my opinion on The Networked Nonprofit. I have never thought to judge the effectiveness or in regard to how much I liked the chapters until the point because I’ve always been able to find at least something that I could connect with. But this time, to be frank, there wasn’t really anything I could sink my teeth into. If I can point you to one of my classmate’s blog, she hit the nail on the head when she says, “…to be honest, it’s a bit dry. This is one of those chapters that goes right over my head because it’s something I have zero experience with.”

To be honest, I have no interest whatsoever in becoming a board member of a nonprofit. Where this class has gotten me very interested in the public relations efforts that nonprofit organizations engage in, and made me consider possibly pursuing that as a career at some point, this chapter does little to whet my appetite for how to effectively manage a nonprofit in the online era.

The authors suggest that governing is in a state of transition and that in order to keep up with the times, it will be necessary for organizations to start using principles that apply to social media engagement in the way things are run. For example, the authors propose, “Organizations and their boards should engage with their ecosystems, the people who know the most about their work, to chart their course.”

Nonprofits of the future will be in touch with what is going on in the world around them so that they can better serve those they claim to.


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  1. * kourtnie says:

    yeah nice

    | Reply Posted 9 years, 1 month ago

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