Musings of a PR Professional



Pepsi Refresh Grant: My experience with social media

For the month of November, I have used my social media networks quite differently than I normally do. As you all know, our class has been working to win Safe Harbor the $25k to revive their shelter.

To promote our project, I have been using my Facebook and Twitter to . However, I haven’t gotten much response from my friends on Facebook or my Twitter followers. Where our professor indicated that a lot of her friends on Facebook took interest in the grant project and “liked” or passed along the information on Facebook, I have not had that experience at all. My peers, as those are the majority of my friends on Facebook, have not responded to it at all. I am assuming that it is because they know little about Safe Harbor. In hindsight, I wish I had done a better job of enabling people to understand what Safe Harbor does and how much they need this grant, rather than just asking them to vote right off the bat. It is hard to motivate people when they don’t have a stake in the cause.

Also, I have been in charge of posting voting reminders on Safe Harbor’s Twitter page. (Follow them and retweet the messages!) I have found that people who follow them are more inclined to retweet the message and bit.ly has indicated that people have been regularly clicking the link that I have been including in Safe Habor’s tweets. So, it seems that those who were previously engaged with Safe Habor are more inclined to put forth the effort to vote and pass the word along.

And please, help us reach our goal. We have been steadily climbing the ranks all month and currently are at 85th! Vote daily at http://www.refresheverything.com/studentsforsafeharbor or text 103648 to 73774 (PEPSI). Thank you for your support!

 

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