Musings of a PR Professional

3 Keys to Blogging Well

Blogging is certainly not something that you can just pick up and be really good at right off the bat. However, it seems that this has made for, kind of ironically, a very hot blog post topic. Dr.V compiled a list of about eight blog posts that discuss, essentially, the do’s and don’t’s of blogging. They all made really great points so I decided to compile the most frequently noted/ most important tips for blogging.

  • Know who you are and have a voice.It is very important (and becoming increasingly harder) to stand out in the blogosphere. If you’re merely parroting what other people are talking about or not posting about anything interesting or relevant it’s very unlikely your blog will gain momentum. Blogging should be done with a purpose. So, decide who you are going to be out there in the social media world and be consistent with that.
  • Create conversations.It’s a constant give and take between bloggers, you can’t just expect people to come to you if you’re not putting yourself out there. Comment on other’s blogs, and read. Like a new release, keep up with the bloggers you comment on and want to follow you and find out what interests them. Then, put your own twist on those subjects and write about them. It’s so important to engage people- no one has ever responded well to being talked at.
  • Be real. This is especially important for corporations getting into blogging and blogging during a crisis. If you’re fake on the web, people are going to know it and most likely resent you for it. So, be upfront with your audience, it will build trust and as a result a good relationship. People will be much more interested in your products or services if they feel you understand them and don’t have any ulterior motives.

Geoff Livingston of The Buzz Bin sums up perfectly in his post on ways to woo bloggers, “…blogger relations really comes down to individual relationships. As a result, many conversations deal with basic principles of listening and not overselling, oops, over-pitching.”