Musings of a PR Professional


Looks for Life Fundraiser

On Thursday, January 29th, I lost one of my good friends from my hometown, Casey, to suicide. While the circumstances are tragic, I have found an example of good PR that has really touched me and the members of the community who knew her. I was invited by one of my friends who was also very close to Casey on Facebook to join the event page for Looks for Life. Looks for Life is an all-day fundraiser in which LOOKS Salon and Spa is offering its services for half price and then donating all of their profits to support Grassroots for Suicide Prevention. There will be free food, music, and and a silent auction and raffle as well to raise money.

This is absolutely wonderful PR for LOOKS Salon and Spa. Employees of LOOKS have been touched by suicide and for seven years now have banded together to support one another and others who have been effected too. The business holds a position in which it can do something to help decrease instances of suicide and has shown its compassion and caring for the community by putting together this event. This company does not have to take a day out of the year to cut their profits for a good cause, but they do which establishes impeccable credibility (through goodwill) and shows that there is an important and valued link between them and the members of  their publics.

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Good PR Example: Fun & Fit as a Family

The Food Network is almost perpetually on in my room so when I was watching it the other day, a promotional commercial for a two day interactive seminar called Fun & Fit as a Family. Fun & Fit as a Family is presented by South Beach Diet and it features Kellogg’s Kidz Kitchen as one of five destinations that promotes healthy eating and lifestyles. Each destination features a different type of activity and different aspect of healthy living. At destination one you explore a garden that grows year-round, at destination two you can sample healthy snack foods, destination three is an obstacle course where you can learn how to track your heart rate and the calories you burn, destination four gives you the opportunity to cook healthy meals, and destination five is the Kidz Kitchen where families get to watch famous Food Network chefs demonstrate how to cook good-for-you meals.

This is great PR for South Beach Diet. As our society becomes more and more weight-obsessed there seems to be anew diet coming out of the woodwork every day and more often than not, these fad diets get a bad rep. Either they don’t work, or they’re too expensive, or they’re unhealthy, etc. etc. South Beach Diet is one of the better known fad diets (albeit it has enjoyed the spotlight longer than most others) and as such is plagued with these assumptions. However, by partnering with Food Network and bringing this seminar to life, it sends the message that South Beach Diet is healthy and not only that, the people behind the diet actually care about the well being and health its users and about society at large.  By being associated with a famous entertainment television network as well as the chefs, South Beach diet gets a huge credibility boost. It sheds the light on the diet that it is okay to follow (it’s healthy and effective) and that it is good food because it is associated with the great Food Network chefs who constantly create delicious meals on-air.

Kelloggs seems to have piggy backed with South Beach Diet in this endeavor and therefore enjoys the same benefits South Beach Diet does.