Musings of a PR Professional

Chapter Thirteen

  • Integrated Marketing Communications: (IMC) Revolutionizing the world of mass-marketing. Today, more specific messages are being sent to smaller groups of people. Organizations seek information about consumers so there is a constant flow of information between the two.
  • It is important to send one clear message in an IMC campaign as to not confuse consumers. However, PR can at times send a slightly different message in order to bring up an issue that would make buying the product necessary.


  • Public relations, advertising ans marketing work together. However, where advertising and marketing focuses only on the consumer public, public relations focuses on all publics.
  • The four P’s of marketing are: Product, price, place, promotion where PR comes into play at promotion.