Musings of a PR Professional


The power to change the world

Thursday last week was hands down the best PR class we’ve had so far. For the first time ever I actually started to understand not just Twitter, but the point of all the different types of social media out there.

The reason it was so empowering to me was because I got to see, first hand, my voice being just as loud, if not louder than very prominent people in the social media PR world. The Golden Wall was crumpling right before my eyes. The idea of the Golden Wall as Dr.V explained it to us is that before, corporations were making decisions about our lives with little regard to how those decisions would effect us (with a huge wall around them). They were untouchable. However, social media has broken down that wall. The power lies within the publics. Now, the corporation is never the center of attention because everyone has a voice.

So what do I think that means? People previously in power need to learn to lose control- social media is dispersing the power whether big corporations like it or not. This is touched on in Cluetrain Manifesto in the respect that the way business is being done is changing and people need to change with it or they will be left in the dust.

Hardly anyone understands that better than Laura Fitton. Fitton is known in some circles as the “Queen of Twitter” and honestly, I would agree. While talking to her in class on Thursday she admitted to us that she only began Twitter a year ago and even at the beginning there she did not understand it. That’s such an inspiration. To go from confused ot guru in a year is something tangible I can aspire to. I really do want to get good at this, and she gave us many tips on how to be an effective tweeter:

  • Be human. Have conversations. The more real you are the more people will be interesting in what you have to say.
  • It’s not the number of followers you have- with the right five followers you could change the world.
  • Find people on Twitter whose interests line up with your own. It makes it more fun and interesting. Relationships and connections can flourish.
  • It is very important to LISTEN.
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