Musings of a PR Professional

Kevin Dugan Phone Call

Today, class was a very cool experience. For about ten to fifteen minutes of class time, we were given the opportunity to listen to Kevin Dugan, a very prominent and successful person in the PR world on the phone. Our professor called him and asked him to explain a typical day in his life, as well as give a short overview of what his job entails.

Currently Dugan is the director of marketing communications at FRCH Design Worldwide. One thing that really stuck out to me when he was explaining what his job entailed was that PR is not just media relations. That seems to be a very common misconception about PR and to be very honest, not too long ago I was a victim of it. But that is why I was so grateful to hear from him. He provided three wonderful words of advice that one should follow if they were interested in getting an internship with him or within the field:

  • Professionalism (Attention to detail)
  • Good writing skills (Have samples such as class pieces or a blog)
  • Passion (Desire to learn)

I’m definitely going to take these three things to heart!