Musings of a PR Professional


Chapter Eight

  • Although there are different kinds of PR plans for different situations, it is essential that they all be based on the values- based mission statement of the company.
  • Plans should be very specific and thorough. If the planning process is followed correctly, the resulting plan will naturally acquire both of these characteristics.
  • Different publics’ behavior won’t change over night. It is important to recognize that fact and plan accordingly (i.e. “Plan for an acheivable reality” as it says on pg. 258 of the text.)